BRAND CONCEPT • ILLUSTRATION • PACKAGE DESIGN • MOTION GRAPHICS • SOCIAL MEDIA MARKETING STRATEGY • COPYWRITING • VIDEO PRODUCTION • ART DIRECTION

 
 
 
 

Perfume is more than just a cosmetic or beauty product. It’s a representation of the self– a way to introduce yourself before you speak a word, or leave a lasting impression without even making eye contact.

Scent is also closely tied to memory. Catching a whiff of a familiar fragrance can transport you decades or thousands of miles.

But the world of perfume is complicated if you don’t know very much about it.

PENTACLE asks the question: what if we could identify a scent that’s designed specifically for us, based on the traits inherent to our astrological signs?

 

The pentacle, or pentagram, is a symbol that represents the five elements of life: spirit, air, fire, earth, and water.